Meta Growth & Data Integrity for High-AOV Brands.

Shopify Partner

GRÉGOIRE

SICALLAC

Shopify Partner

I bridge the gap between ad performance and business reality for luxury and High-AOV brands. By fixing your tracking infrastructure and aligning ad strategy with your actual margins, I turn Meta from a black box into a controllable growth channel.

Shopify Partner

Benefits

How I help

Standards

How I help

High-AOV products are often treated as awareness-first on Meta, but they do not have to be. With the right foundations, premium brands can drive profitable customer acquisition from day one and scale with confidence.

Profitable acquisition starts with clarity on what “good” looks like for your business. Together, we translate real margins and unit economics into clear acquisition guardrails at the SKU level, then decide what to optimize for: faster growth, higher profitability, or a deliberate balance.

From there, execution is built on a reliable tracking setup and data infrastructure, strong account structure, consistent creative testing, and controlled scaling that holds as spend increases.

For agencies, support is available on a white-label basis, either for a specific account or as an ongoing delivery layer for premium clients. This can cover Meta ads management and strategy and the measurement stack, including CAPI, GTM, server-side tracking, and reporting.

Benefits

Why Work with me?

Standards

Why Work with me?

Quick turnaround

Campaigns go live fast. Once creatives are provided or approved (if I produced them), weekday launch turnaround is usually 12 to 36 hours.

My workflow is designed for the high-stakes requirements of premium brands, allowing me to deploy complex manual bidding strategies within 48 hours to maintain consistent growth.

Performance marketing

Open to performance-based retainers and comfortable doing so. Aligned incentives, clear data, and shared upside.

I offer performance-linked fee structures as a selective option for partnerships where we want our financial incentives to be directly synchronized with the achievement of specific growth milestones.

Data Analysis

I leverage web and ad analytics to turn data into clear, actionable insights, shaping strategies that are built to drive measurable results.

I utilize high-fidelity web and advertising data to develop the strategic insights needed to build Meta campaigns that are both mathematically sound and performance-led.

Transparency-first data & reports

I provide full transparency across every measurement channel to establish a clear source of truth for your ad spend and the mathematical foundation for every scaling decision.

Working with you wherever you are

Operating between France and Switzerland, I manage Meta performance and tracking for high-AOV brands across Europe and the US, with clean data and clear reporting behind every scaling decision.

Services

From Ads to Strategy

Founders and agencies work with me end-to-end or à la carte, from ad account management to tracking, data integrity, analytics, and growth strategy and consulting.

Ad Management

Data Tracking

Growth & Strategy

Meta Ad Account Management

End-to-end management of your Meta ad account with a disciplined operating cadence and clear accountability for performance.

Open accounts in USD, EUR, GBP, and more

Campaign architecture and budget allocation aligned to your objectives

Ongoing optimization (bidding approach, audiences, placements, pacing)

Creative testing system (briefs, angles, iteration cadence, learnings loop)

Scaling rules and risk control

Clear reporting with clear actions and priorities

Services

From Ads to Strategy

Founders and agencies work with me end-to-end or à la carte, from ad account management to tracking, data integrity, analytics, and growth strategy and consulting.

Ad Management

Data Tracking

Growth & Strategy

Meta Ad Account Management

End-to-end management of your Meta ad account with a disciplined operating cadence and clear accountability for performance.

Open accounts in USD, EUR, GBP, and more

Campaign architecture and budget allocation aligned to your objectives

Ongoing optimization (bidding approach, audiences, placements, pacing)

Creative testing system (briefs, angles, iteration cadence, learnings loop)

Scaling rules and risk control

Clear reporting with clear actions and priorities

Services

From Ads to Strategy

Founders and agencies work with me end-to-end or à la carte, from ad account management to tracking, data integrity, analytics, and growth strategy and consulting.

Ad Management

Data Tracking

Growth & Strategy

Meta Ad Account Management

End-to-end management of your Meta ad account with a disciplined operating cadence and clear accountability for performance.

Open accounts in USD, EUR, GBP, and more

Campaign architecture and budget allocation aligned to your objectives

Ongoing optimization (bidding approach, audiences, placements, pacing)

Creative testing system (briefs, angles, iteration cadence, learnings loop)

Scaling rules and risk control

Clear reporting with clear actions and priorities

Contact

Work with me

Contact

Work with me

If you are interested in working with me to scale your Ecommerce, fill the form below and I will get back to you as soon as possible.